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PodSat News Page
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PSN
Press Release
PodSat.Net Will Broadcast Podcasts
to N. America on FTA Satellite Radio
Summary: The Podcast Satellite Network is set to make history as
the first and only network broadcasting an all-podcast format to
satellite radio listeners. PodSat.Net, the Podcast Satellite Network web
site, is now in its pre-launch phase and will launch the one-of-a-kind
Podcast Satellite Network (PSN) in August, 2006.
North America, July 5, 2006 -- The Podcast Satellite Network is making
history, being the first and only network broadcasting an all-podcast
format to satellite radio listeners. PodSat.Net is set to launch the
one-of-a-kind Podcast Satellite Network (PSN) in August, 2006. The
Network has been created to uniquely serve the needs of podcasters
looking for exposure to a significant second audience. PSN plans to meet
that need by broadcasting its all-podcast lineup to all of North America
via free to air (FTA) satellite radio.
During the pre-launch phase now underway FTA satellite radio airtime is
being offered by PSN to podcasters at a low promotional rate. PodSat.Net
General Manager, Michael McBride, commented on this PSN promotion: "The
whole idea is to provide simple and affordable access by podcasters to
the gigantic broadcast footprint of FTA satellite radio. Our research
suggests that the FTA satellite radio audience will love the podcast
content, opening up a significant new second audience to our podcasters.
Because we offer a digital FTA satellite signal, local AM and FM
stations may also freely rebroadcast our satellite feed, expanding our
listening audience to yet another market level beyond FTA satellite
listeners. Our low promotional rate will allow virtually all podcasters
who desire to do so to share in this unlimited audience potential - at
least until we fill up our broadcasting schedule."
FTA satellite radio is much less well known than subscription satellite
radio, such as Sirius or XM, but is now growing in popularity. FTA
offers both radio and TV digital broadcasts. It is called Free To Air
because listeners in North America may access FTA programming legally at
no cost. Listening requires the use of a Ku band satellite setup that
can sell for less than $150 with no subscription fees following, making
FTA programming attractive to a growing number of consumers.
McBribe explains how PodSat.Net sees the connection between the FTA
audience and podcasters: "FTA is to subscription satellite what a simple
internet connection is to AOL or what Open Source is to Microsoft - or
what podcasting is to traditional professional radio, for that matter.
The FTA satellite audience as a group, and podcasters as a group, have
both made an end-run around the system to innovate a significant new use
of available technology for themselves. This tells us that many FTA
listeners are the same sort of reality-based innovative folks as
podcasters. For this reason we see the Podcast Satellite Network as
striking the perfect match in bringing these two groups together."
PSN will begin broadcasting in August, 2006 and is now accepting
podcasts at PodSat.Net to fill up its broadcast schedule.
For additional information contact PodSat.Net General Manager, Michael
McBride or visit
www.PodSat.Net.
About The Podcast Satellite Network:
The Podcast Satellite Network has been established by a private group of
FTA satellite radio broadcasters to give podcasters easy and affordable
access to the growing FTA satellite radio audience.
Contact:
Michael McBride, General Manager
The Podcast Satellite Network
http://www.podsat.net
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